Our Story
TOUCHED BY THE SUN
— LACLARA —
Our Story
LACLARA is a lifestyle brand, born from a love for the small things – the early morning light, the scent of lemon trees, the feeling of standing barefoot on warm stone. We stand for fashion that feels like a holiday. Not because it's loud, but because it's effortless.
We curate high-quality, feminine pieces for women who seek beauty in everyday life. Timeless silhouettes, soft materials, a touch of the south – every collection embodies the belief that fashion can be a way of life.
"We only select what we would love ourselves. Nothing more, nothing less."
Our Family
LACLARA – the name carries us all. L for Linda. A for Armin. And Clara, our sun child, who gives the brand its heart.
We are a true family business. No office, no corporation – but people who travel, dream, and create together. Mallorca is our second home. Not the hotels, not the crowded beaches – but the fincas, the tranquility, the olive groves. The private. The authentic.
This life has shaped us. And it shapes everything LACLARA is.
Our Process
We travel to France and Italy to find what isn't found everywhere. Small labels, careful craftsmanship, pieces with history. Each item is personally selected by us – with insight, with feeling, with conviction.
Our bracelets are created by our own hands. Gemstones and pearls that carry the light of Mallorca within them. Handcrafted, with care – a small piece of the south for your everyday life.
Our DNA
LACLARA was not born from a trend, but from an attitude. We believe in lightness over loudness. In quality over quantity. In fashion that fits your life – not the other way around.
We appeal to the woman who knows what she loves. Who experiences the Mediterranean not just as a destination, but lives it as an inner attitude. Who finds beauty in simplicity – and feels completely at home doing so.
We on Instagram
Linda is not just the face behind LACLARA – she is LACLARA. Most of the pictures you see of us show her as she truly is: light, natural, in the southern light. Armin captures these moments – with attention to detail and an eye that finds the extraordinary in the ordinary.
Our shoots take place where we love to be most: in Mallorca. Between old fincas, under olive trees, in the golden afternoon light. No studio. No set. Just us – and the life we love.
Every package we send, we pack ourselves – with great care and even more love. Because we know that on the other end, someone is waiting who will be delighted.
— LACLARA. Mediterranean lightness. For every day. —